AI-Driven Social Media Marketing Platform for Brands & Creators

Pioneering AI recommendation system for influencer marketing, achieving 90%+ brand-influencer matching success rate and helping brands improve marketing performance by 40%.

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90%+
Match Success
3,000+
Influencers
80+
Business Clients

Our Journey

From digital marketing expertise to AI-driven influencer marketing innovation

Digital Marketing Foundation

From digital advertising at top tech company to studying from MCN, combined these insights to build an AI platform revolutionizing influencer marketing for RedNote(小红书).

Early 2020

Social Media Partnership

Seized the timing during RedNote's rapid growth phase, becoming one of Beijing's first officially-endorsed local discovery MCN agencies. Built innovative community-based operations connecting brands with influencers.

Mid 2020

AI-Powered Growth

Developed proprietary influencer recommendation engine using deep learning embeddings and real-time engagement analytics to match brands with ideal creators. Achieved 90%+ collaboration success rate by modeling creator-audience affinity, content performance patterns, and brand compatibility scores. Scaled to fashion and beauty verticals, driving $170K first-year net profit.

Late 2020

Growth & Scale

Established stable partnerships with 3,000+ Beijing influencers and 80+ international brands. Achieved 18% month-over-month growth and industry-leading 90%+ matching success rate.

2021

Business Expansion

Expanded from influencer marketing to fashion and cultural curation—organizing international art exhibitions, celebrity fashion shows, and charity events. We now bridge digital influence with real-world luxury experiences, partnering with renowned artists and fashion houses to create immersive brand moments that transcend traditional social media campaigns.

2021-2022

Our AI Technology Stack

Powering the most advanced influencer-brand matching system with cutting-edge deep learning architecture and real-time recommendation algorithms

Deep Learning Recommendation System Architecture

Multi-stage ranking pipeline that processes millions of data points to deliver precise influencer recommendations

Data Collection & Feature Engineering User Profile Demographics • Behavior • Context Item Features Content • Metadata • Statistics Interaction Data Clicks • Views • Ratings • Time Context Features Location • Time • Device • Session Feature Processing & Embedding Deep Embedding Layer Transformer • BERT • CNN Feature Store Real-time • Batch • Graph Features Feature Engineering Cross Features • Statistics • Sequences Multi-Stage Ranking Pipeline Retrieval • Two-Tower DNN • Graph Neural Network • Collaborative Filtering ~10K candidates Pre-Ranking • Light DNN • GBDT • Rule Filtering ~1K candidates Deep Ranking • Wide & Deep • Multi-Task Learning • Attention Mechanism ~100 candidates Re-Ranking • Diversity (DPP) • Business Rules • Contextual Bandits Final list Online Serving & Optimization A/B Testing Multi-armed Bandits Model Serving TorchServe • TF Serving Online Learning FTRL • Streaming Monitoring Metrics • Feedback Loop Feedback Loop Data Flow Latency: <100ms | Throughput: 100K QPS | Model Update: Real-time | Precision@10: 0.85
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Deep Learning Models

Advanced neural networks including Transformer, BERT, and Graph Neural Networks for understanding complex influencer-brand relationships

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Real-time Processing

Process millions of data points in under 100ms with our optimized pipeline, ensuring instant recommendations

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Multi-Objective Optimization

Balance engagement rate, conversion probability, and brand safety through our proprietary multi-task learning framework

Our Unique Approach

How we revolutionized influencer marketing with community and AI

1

Leverage Networks

Leveraged existing merchant relationships who needed RedNote promotion

2

Build Community

Created influencer groups for instant campaign distribution and signup

3

Analyze Data

Track brand preferences, influencer styles, and campaign performance

4

AI Optimization

Continuously improve matching algorithms based on success metrics

Ready to Transform Your Marketing?

Let AI find your perfect influencer matches and maximize your marketing ROI.

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Email
contact@xtech.com
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Location
RM 1606, 16/F, WAI FUNG PLAZA, 664 NATHAN ROAD, MONG KOK HONG KONG

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